Tuesday, January 6, 2015

MUSE: Connecting People to Perfumery....

Taking Linda out fragrace shopping

Working at the ByKilian Boutiqe in NYC
I've been following my passion for perfumery for over 3 years in different capacities: as a blogger, freelance fragrance specialist for ByKilian Luxury Perfumes, a fragrance collector, and a fragrance consultant. All of my experiences, thus far, has afforded me the opportunity to establish some really wonderful relationships and gain valuable consumer insights. However, 7  months ago, I started desiring more. I knew I had something inside of me that needed to come out but I couldn't put my finger on it, logically. Therefore, I took a break from blogging to think of creative ways to combine my experiences  in perfumery with my entrepreneurial desires. I toyed around with a lot of thoughts and ideas but always came back to why I started in the first place. Initially, I wanted to simply expose others to niche perfumery...kind of like promotional marketing via social media. I felt there was an entire world of perfumes my demographic knew nothing about and so I charged myself to be that person who would expose them using my own fragrance discoveries as inspiration. However, as time progressed, people started to request my opinions and suggestions on perfumes.  I soon recognized my abilities to truly influence and be a resource for others......yet, the million dollar idea took sometime to evolve.

Enter MUSE aka Modern Urban Experiences. MUSE is my way of mixing my passion for perfumery with my urban culture and lifestyle.  As a native New Yorker, I'm accustomed to the NYC vibe. Whether one is visiting or residing in NYC, at any point through their travels around the city, he/she can feel and observe its sense of authenticity, passion, culture, attitude, diversity, mystery, movement and personal style. With MUSE, I want to capture and project that same urban sensibility and use it to inspire the way men and women perceive, relate to, and discover perfumery.

With Carlos...I hosted an event for ByKilian at the boutique
Through select partnerships and collaborations with luxury perfume companies, independent retailers, and lifestyle brands, MUSE will curate sensory experiences around NYC and abroad (maybe, Paris 2016?!?!). These experiences are designed to mix urban lifestyle and culture with perfume exploration. MUSE will also offer tailored sensory experiences for indiviuals and groups who prefer exlclusive interactions. The collective goal is to give the individual an opportunity  to discover some of the most luxurious, unique, and emerging  fragrance selections from around the world.. Simply put, MUSE seeks to connect people to perfumery that elevates individual style and originality.

When family gets to see my passionworld, while, creating a memorable  experience simultaneously.