This week I attended the the Elements Showcase in NYC. Unfortunately, I didn't have the time to really make the most of the 2-day showcase due to time constraints and other responsibilities, but it was very cool to check out the FiFi "Indie" awards ceremony and meet a few new people Monday night! This year, ODIN 06 New York Amanu, took home a $10,000 check and the award for best independent fragrance! Although I was rooting for Sara Carner's Cuirs, ODIN is indeed a favorite of mine so I'm equally ecstatic for their recognition. ODIN New York is a men's luxury lifestyle boutique in the East Village. It opened in 2004 and its unisex fragrances were launched around 2006! It's a respectable fragrance brand with a strong following. Most recently, my friend Tamarra purchased ODIN 04 while shopping in Williamsburg Brooklyn at MioMia. I had the chance to smell 06 and my first reaction was, "I like." Now, I can not go into an entire review because I have not sampled or purchased the fragrance but if you want to read a little more about it Google the blog, now smell this and do a search!
What I did get EXCITED about were two new brands I know nothing about but that caught my attention immediately, TOKYOMILK and Sarah Horowitz Parfums. I don't know much about these fragrances or it's creators but what I know for sure is I'm on a mission to learn more and of course share. BUT, that Tokyomilk/Dark #10 is something SERIOUS! Look for a future post!